BOARD OF DIRECTORS
David A. Price, has been serving on the Ryman Arts Board of Directors since 2012. Through his leadership at Ryman Arts, the program continues to be an open door for building future careers in the Creative Economy.
Founder of the Price Leisure Group and the son of attractions legend Harrison "Buzz" Price, David Price brings a lifetime of professional experience, relationships, and understanding in Themed Entertainment projects including family attractions, theme parks, resorts, hotels and restaurants, and mixed-use development. He is also the Past-President of the Theme Entertainment Association Western Division.
The Price Leisure Group assists in bringing together the talent, technology, chemistry, expertise and experience to support the unique needs of developers, designers, operators and owners in the hospitality/attractions industry. Their commitment and passion is to support our clients by building a diverse, cross-disciplinary team with backgrounds in economic analysis, facility design, creative design, planning, project management and operations to maximize a project's success.
Internationally recognized and awarded, David has been professionally engaged in research, strategic planning, urban design and architecture for over 30-years, earning his Master of Architecture from Harvard Graduate School of Design. Before establishing the Price Leisure Group, he presided over David A. Price Architects, Inc. which focused primarily on a broad range of attractions and hospitality oriented projects including resort hotels and conference centers, IMAX theaters, outdoor amphitheaters, visitor centers, theme parks, entertainment complexes, church campuses and a variety of community related facilities. Notable projects include Wild Bill’s Western Dinner Extravaganza in Buena Park, California; Camp Snoopy at Cedar Point in Sandusky, Ohio; and Palace Family Entertainment Centers in Irvine, Fresno and Livermore, California; KMST Television Station in Monterey, California; Ride & Show Headquarters in San Dimas, California; Chandler Airport Business Center in Chandler, Arizona; resort in Long Point, Rancho Palos Verdes, California; and water-themed resort communities in Jakarta, Indonesia and Fukuoka Prefecture, Japan.
Fri Forjindam joined the Ryman Arts Board of Directors in 2018. Bringing passion and enthusiasm to the art of creative placemaking for a wide variety of industries, Fri has created distinctive guest experiences in film, theatre, publishing, and special events. Voted one of the "Top 50 Theme Park Influencers" by Blooloop, Fri currently serves as the Chief Development Officer of Mycotoo, Inc., the leading experience design agency and entertainment development company that specialize in immersive experiences, location based, and live entertainment. As a 2018 Cannes Gold Lion Winner for HBO's SXSWestworld, Mycotoo's collaborative process fosters an uncommonly strong level of commitment, culture, fun and trust that is essential to building vibrant creative teams. Mycotoo offers a variety of indoor/outdoor entertainment franchise opportunities targeted to helping activate repeat visitation for regional shopping destinations and mixed-use developments.
An MFA graduate of Columbia University, Fri has worked as a creative lead for Bollywood Parks in Dubai, Creative Director for the upcoming Indoor Snow Park, Family Entertainment Center and Nighttime Spectacular for a luxury Retail Developer in Qatar, as project manager and show writer on the 2011 Grammy's After Party, Los Angeles Downtown Latin Museum Gala Opening, and T-Mobile HTC’s corporate tours. Fri brings her background in content development and experiential marketing to facilitate tourism development strategies and to niche branding that attracts regional, national, and international tourism. As a featured consultant expert on national networks including KTLA, FOX, and Huffington Post, Fri is also the Founder and Editorial Director of Nouveau Media Group, LLC, a premier online and print global lifestyle publication. Notable collaborations include: Sony, Thor Equities, Nickelodeon, Meraas, United Developers, and Morehead Planetarium & Science Center.
Christian is a global leader at turning brand experiences, museums, and cultural attractions into celebrated destinations that audiences love. He is the Chief Creative Officer at BRC Imagination Arts. An accomplished creative director, strategic planner, and storyteller, Christian creates unique experiences that connect the heart of the audience with the heart of the brand, collection, and story. His projects include compelling destinations for some of the most respected companies, brands, and institutions in the world. Christian has spearheaded strategic and creative planning for such acclaimed museums and cultural destinations as the Rock and Roll Hall of Fame, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation, and The Museum of Liverpool. Christian is a disabled veteran whose life and work have been further enriched by his leadership and Naval Special Warfare training with the United States Navy.
MIchelle A. Lund joined the Board of Directors in 1996. Michelle is president of the Sharon D. Lund Foundation.
Phil Hettema, joined the Ryman Arts Board of Directors in 2014. He served as the President of the Board from 2018-2021 and has greatly contributed to Ryman Arts through his passion and dedication to the legacy of Marty Sklar, Herbert Ryman, and arts education.
Phil Hettema is the President and Creative Executive of The Hettema Group (THG). With a distinguished 30-year legacy in themed entertainment, Phil leads a world class team of experience designers, architects, and media producers known for creating uniquely compelling guest experiences with great emotional resonance. Notable projects include One World Observatory at One World Trade Center; the High Roller Observation Wheel at The LINQ, Las Vegas; and Beyond All Boundaries at the National World War II Museum, New Orleans.
Growing up in South California, Phil was enamored with Disneyland. He reminisced that “the annual pilgrimage to Disneyland was the highlight” of his life. While studying music at the California State University, Long Beach, Phil worked part time at the wardrobe department of Disneyland.
Prior to forming his own company, Phil Hettema was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for 14 years. He was responsible for the creative development of all major attractions and shows, including Terminator 2: 3D, Jurassic Park, The Amazing Adventures of Spider-Man, Backdraft and many more. He oversaw master planning for all five Universal parks, including domestic and international expansion for Universal Studios Hollywood, Universal Studios Florida, Universal’s PortAventura (Spain), and Universal Studios Japan, and, most notably, the conception and delivery of Universal’s Islands of Adventure in Florida.
Phil is an alumnus of ArtCenter College of Design, instructed courses at the institution and endowed a scholarship for Environmental Design. He has been a guest lecturer at Carnegie Mellon University, USITT, IAAPA, KIN, ICOM, SIGGRAPH, and at the TED Conference. Phil holds four patents for entertainment technology solutions and has been honored with numerous Thea awards from the Themed Entertainment Association (TEA) including Theas for One World Observatory (2016), Beyond All Boundaries (2010), FiestAventura (2000), The Amazing Adventures of Spider-Man (2000), Universal’s Islands of Adventure (2000), and Terminator 2:3D (1997) and most recently, The Buzz Price Thea Award – Recognizing a Lifetime of Distinguished Achievements (2017).
Floridel is a nonprofit professional specializing in marketing and communications. Currently the Marketing Director at South County Outreach, Floridel has worked with organizations including Anaheim Community Foundation, Echo Media Group, Working Wardrobes, JOYA Scholars, OneOC, and Union Station Homeless Services. In addition, Floridel is a founding Board Member of the Orange County Nonprofit Professionals Network. Floridel earned a B.A. in Studio Art, a B.A. in English, and minor in Digital Arts from the University of California, Irvine and a Certificate in Digital Media Art, Graphic Design from Irvine Valley College. Floridel graduated from Ryman Arts in 2002 and was a Ryman Arts intern in 2011.
Raymond Braun is a founding Principal of Entertainment + Culture Advisors (ECA), specializing in entertainment development projects, recreation and tourism economics, and attraction development potential. Prior to forming ECA, Mr. Braun was the head of the Entertainment Practice at Economics Research Associates (ERA).
Clients in the theme park industry include major operating companies such as the Walt Disney Company, Sea World, Universal Studios, and Merlin Entertainments. Mr. Braun has helped plan major cultural attractions including the J.P. Getty Center in Los Angeles; the Rose Center at the American Museum of Natural History in New York; the California Academy of Sciences in San Francisco; and the Henry Ford in Dearborn.
Internationally, Mr. Braun has in depth experience in Europe, Japan, Korea, China, Singapore, Malaysia, Hong Kong, India, Australia, Canada and Mexico. Major projects have included market planning and attendance analysis for Universal Studios, multiple locations; consulting with Merlin regarding LEGO theme park development opportunities; economic planning for recreation and commercial development in Beijing; movie studio and related theme park in Australia, Warner Bros. Movie World; global location research for KidZania; theme park in Southern Malaysia for Khazanah Nasional; and resort projects throughout Mexico.
Ray was mentored by Ryman Arts co-founder Harrison “Buzz” Price in his early career and is passionate about mentoring rising talents.
Eugenia Chen is a dynamic and multicultural creative professional, leading cross functional teams in concept design, IP development, and production for location-based entertainment projects. She has also spearheaded various merchandise design, branding, packaging, illustrations, and product design initiatives for the toy industry, holding two design patents and a utility patent.
With almost two decades of experience as a design entrepreneur and seasoned business professional, Eugenia has led her own design ventures. Presently, she serves as the Co-founder and Principal Designer at Launchmode Design Co. Additionally, Eugenia holds the position of Senior Director of Location-Based Experiences Asia for Paramount Consumer Products & Experiences, with a primary focus on LBE business development in Asia. Eugenia's career highlights a distinctive fusion of creative insight and business expertise. Her meaningful contributions to high-profile projects underscore her significance at the intersection of innovative thinking and business acumen.
A graduate of Art Center College of Design, Eugenia knows the rewarding artist’s journey that Ryman Arts students are embarking upon from her own firsthand experience.
Scot Drake joined Ryman Arts in 2020. Scot Drake is a Portfolio Creative Executive at Walt Disney Imagineering where he leads the creative development of all Marvel projects within Disney Parks and Resorts. Prior to working for Walt Disney Imagineering, Drake held positions with Universal Creative, Idea Labs and BRC Imagination Arts as a concept designer. He taught Visual Communication at the Gnomon School of Visual Arts, Advanced Digital Painting at UCLA and Visual Communications 6 Dramatic Narrative at the Art Center College of Design. Drake attended the Art Center College of Design in Pasadena in the Transportation Department, with a focus on Entertainment Design.
Peggie Fariss began her Disney career in 1965 as an attraction hostess at Disneyland, working weekends while attending college. In 1969, she participated in the press conference to announce the first phase of Walt Disney World. Impressed by the magnitude of that ambitious endeavor, Peggie set her sights on playing a role in bringing that project to life.
Following graduation with a degree in English from California State University, Fullerton, she relocated to Orlando just prior to the opening of Walt Disney World. She spent the next five years planning conferences at the Disney resort.
In 1976, Peggie joined Walt Disney Imagineering (WDI) to participate in the development of Epcot, organizing conferences and pavilion advisory boards. She conducted the historical research for Spaceship Earth covering 40,000 years of communication history. After the opening of Epcot and for the next 34 years, Peggie participated in an array of WDI projects and led the Imagineering team responsible for the integration of corporate sponsorship in Disney parks around the world. In 2010 she embarked on a five-year assignment in France, to lead the Walt Disney Imagineering Design & Show Quality team at Disneyland Paris. She celebrated her 50th anniversary with the Disney organization in the spring of 2016 and retired shortly thereafter.
In addition to being a long-time supporter of Ryman Arts, Peggie has a special connection as she had the joy of working with our namesake, Herbert D. Ryman.
Wendy Heimann-Nunes is co-founder and managing partner of Nolan Heimann, providing forward-looking strategic counsel to her clients. Her clients include licensors & licensees, owners & operators, developers, designers & storytellers, and more. She began her legal career with the international law firm Mayer Brown.
Wendy has also served as an executive at Universal Studios, heading up Business and Legal Affairs for Universal Creative, the division responsible for the concept, design, and development of all domestic and international theme parks, resorts, and attractions. She is an active member and pro-bono counsel of the Themed Entertainment Association and was honored in 2020 with the receipt of their Peter Chernack Distinguished Service THEA Award. She also serves on the Board of Directors of The Third Floor.
Wendy is passionate about supporting young creatives, and her firm has provided pro bono legal services to Ryman Arts.
Don Morin founded, produces and hosts the Pacific Northwest Mouse Meet™ events for Disney fans which include travel excursions, cruises, in-park meetups, author presentations and a summer extravaganza which hosts over 500 guests and sells out annually. He created the Pacific Northwest Mouse Meet™ in 2009 which is widely known as the best Disney fan event in the country. He produces and hosts the events and often interviews guests and celebrity guest speakers and has captured an extensive social media following. Don also works as an actor and voice talent with a variety of YouTube videos and voice work related to Pacific Northwest Mouse Meet™ events including a new Disney fan vid-cast focused on Disneyland history, Walt Disney and the Walt Disney Company which will premiere on YouTube in January 2020. He continues to expand his voiceover talents and event hosting to mainstream media and other events. His business background includes extensive leadership, business and personnel management. Don resides in Mukilteo, Washington and has two beautiful daughters. His passions include travel, food, family and philanthropy. He currently supports Cocoon House and Seattle Children’s Hospital and Ryman Arts in Los Angeles, California.
Monica, Founder and Creative Director of Monica Leigh Atelier, is a resilient veteran and trusted visionary of the fashion industry. She has designed and produced for celebrities and executives and has worked with some of the most well-known and powerful leaders and labels in the fashion industry. Utilizing her core competencies and talents developed over almost two decades, Monica has captured development and refined proprietary workflows, costing methods, pattern artistry, draping instincts and translation abilities. She has worked with companies including FJ Benhamin, Halston, A.L.C., BCBGMAXAZRIA, before founding California New Work and Monica Leigh Atelier.
Nancy Seruto, Owner and Creative Executive of Seruto, LLC, is a highly respected and admired leader in the world of experience-based storytelling. Seruto LLC creates compelling experiences rooted in science, history, and culture, supporting cultural institutions and non-profit organizations.
From 2010-2020 she was a Creative Executive at Walt Disney Imagineering. She worked on projects including: an all-new park in Shanghai, “Pirates of the Caribbean: Battle for Sunken Treasure, Blue Sky, Story Development, Creative Direction, and Concept Design groups. She was promoted to Portfolio Creative Executive for the Shanghai Disney Resort, the first woman to hold this high-ranking creative position at WDI.
Before joining WDI, Nancy founded and was President of Seruto & Company and worked on world-class touring exhibitions including “Tutankhamun: King of the Pharaohs” for AEG, “America I am” for Tavis Smiley, and “CSI: The Experience” for Bob Weis Design Island. She also worked at Lexington for 15 years, a large independent design and themed construction studio, and her roots are in theatrical lighting, set design and backdrop arts, having designed for regional theater and dance in the Los Angeles Area, also touring throughout the US, Southeast Asia, and Europe.
She holds a Graduate Degree in Theatrical Design from Cal State Long Beach and an Honorary Doctorate from the University of North Carolina School of the Arts and continues to pursue her passion for painting California’s Landscapes “en plein air.” Nancy joined the Ryman Arts Board of Directors in 2022.
FOUNDERS
Lucille Ryman Carroll (1906-2002)
Sharon Disney Lund (1936-1993)
Anne Shaw Price (1923-2012)
Harrison A. Price (1921-2010)
Leah R. Sklar
Martin A. Sklar (1934-2017)
STAFF
Audrey has a diverse background in both the nonprofit and corporate sectors. Audrey’s experience in the corporate world includes serving as Co-Creative Director of Young & Rubicam (Y&R) International out of Brussels, where she managed and executed marketing and communications for companies such as Xerox, Pepsi, and City National Bank in fourteen countries across Western Europe. A Certified Coach through the International Coach Federation (ICF) and a Certified Professional Behavioral and Values Analyst, Audrey has extensive qualifications as an executive coach, consultant, and facilitator. For over a decade she stewarded countless key relationships at the corporate, foundation, and individual levels for the national healing arts nonprofit A Window Between Worlds, ending her tenure as their Chief Executive Officer. Most recently, Audrey has been serving as the Director of Development and Communications for artworxLA. Audrey Salzburg joins Ryman Arts in May 2024 and was chosen as the next Executive Director after an extensive search and recruitment process led by the Ryman Arts search committee and facilitated by Envision Consulting.
MASTER TEACHING ARTISTS
TEACHING ASSISTANTS